Mobile App Marketing
Brand Management, Online Marketing & Promotions, and Social Media Management
In the past two years, the app market has exploded. In under 9 months the Apple store reported over a billion downloads, and then doubled that number in half the time. The app craze has spread to Android, Blackberry, and every other mobile market under the sun. And for good reason. Having an app for your business or promotion or whatever it may be can be a game changing marketing tool to drive traffic and revenue. There are many different kinds of apps we can develop. This goes beyond the categories that Apple groups the apps into – food, lifestyle, sports, etc, and into the architecture of different types of apps.
We offer free consultation services to help our clients with general mobile consulting; pre-development mobile marketing strategies, application/creative brain storming and business model development. We work with our clients to understand their goals and objectives for their custom mobile application development, mapping out project milestones and build projects yielding high ROI's. Setting our clients up for success in the world of is our highest priority.
Our team of designers will work with our clients to ensure the highest production value and efficiency in Smartphone mobile application development. Additionally, we will oversee the application submission and review process for each individual app store. A great social media strategy always supports your overall business strategy. Our team of social media specialists will assess the language, communities, websites and conversations your brand needs to be immersed in and will commence in creating buzz and consumer loyalty by giving your brand a "voice" and designating it's culture on sites like Twitter, Facebook, Linked-In, niche communities, blogs and more.
Brand marketing is all about making the right impression on your consumers. It's about discovering, developing and bringing forth the right image and identity of your brand to the marketplace. Our clients will benefit from our mobile application development, mobile marketing strategies and virtual media campaigns. We work to create a opportunity for our client's projects to partner with major brands, pro-athletes and celebrities for sponsorship and endorsement.
Through a deep dive into brand objectives and goals, we define a mobile strategy that's multi-faceted that includes point-of-sale, social media and online integration to enhance and drive a user's mobile experience.
Since each mobile app can be distributed among different platforms (iOS for iPhone/iPod/iPad, Android for Android phones and HTML5 for mobile sites), our plans are based on segmentation by two different metrics:
• Number of app's users/downloads (how many times an app can be installed on iPhone or Android device) , and
• Number of mobile web site visits (how many times users can open your mobile web site)
All premium plans include unlimited mobile web site visits, publishing to iTunes app store, Google Play & Android Market, and some extra features as Advertising and Push Notification.
Choose your first platform.
• Google Play,
• Windows Store,
• The Apple App Store
Choose a great design.
• Graphics need to be clear.
Create engaging icons.
Undergo design testing
Basic apps – $2K to $15K.
Entry-level app such as small utility apps, a store locator or brand extension apps and simple reference apps.
Complex apps – $20K to $80K.
Mid-Level app such as dynamic updating of in-app content, a cloud database to synchronize data between devices or users, offline mode support, third party services (like Facebook, weather services, etc.) Many business apps, like those that help you manage inventory and keep track of sales, fall into this category.
Sophisticated apps – $100K+ Upper-Level app such as the ones that are likely to earn money. They also take a lot of time and money to develop and are not usually released until after extensive testing, tweaking, rework and iterations. Expect such an app to have a really extensive UI design, great graphics and animations, a complex custom cloud services and maybe even a database or file storage system. You may also expect a web service interface, administrative tools, as well as the multi-device capabilities. A lot of business apps also fall into this category.